Having a presence on the internet is essential for your business in the 21st century. NEBS.com has a few ideas about starting your small business and formulating marketing strategies for the web. Here are some of their suggestions:
How to maximize the effectiveness of your Web site:
- Give Visitors a Reason to Return. Visitors are more likely to stick around if useful information or other interesting content is provided besides product facts or sales material. The kind of content you add will depend on your business and your customer base.
- Add an Internet Resources Page to Your Site. Your site is rarely going to be a one-stop resource for users in itself. Think of other categories that would interest your audience and find quality sites that offer information on that topic.
- Promote Your Site. To achieve maximum visibility for your site, be sure to include your web address on business cards, letterhead, sales brochures, flyers and newspaper ads.
- Communicate with Prospects and Customers via e-mail. The most effective way to obtain contact information is the promise of a weekly or monthly newsletter with information about new products or services, and tips for using them more effectively.
posted by Silentman, Henry C. @ 19:08 hours MT(GMT-7)
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