07 October 2003

Brainstorming

Demands on businesses to be creative and entrepreneurial are greater than ever. Brainstorming is a great technique to get new ideas. Here are some basic rules of brainstorming:

Suspend Judgment - Refrain from judging and critiquing the ideas of others as they are articulated and shared.

Record all ideas - Transcribe every candidate solution exactly as it is expressed, however half-baked or far-fetched or ill informed it may seem at first sight.

Encourage "piggy-backing" - Let each idea spontaneously spark further ideas and build on the creativity of others.

Think "out of the box" - Encourage and pursue genuinely "unorthodox" lines of thought.