16 September 2003

It is always interesting to learn the ins and outs of the different distribution channels for the products. The infomercial has been on of the most recent channels. From what I understand, infomercials were invented to serve the content-starved cable companies looking to fill their low-rating television slots. Apparantly, they caught on and they can be very popular, notwithstanding how annoying and boring they can be. The Electronic Retailing Association (ERA) is the association that tracks the industry. The ERA has a great overview of the industry and its requirements to market products through direct tv marleting channels. Nice! Now, I need to find the client.

posted by Silentman, Henry C. @ 23:15 hours MT(GMT-7)