Having a presence on the internet is essential for your business in the 21st century. NEBS.com has a few ideas about starting your small business and formulating marketing strategies for the web. Here are some of their suggestions:
One of the first steps to creating your business presence is to determine your online business objectives:
- Information - No-frills home page may just provide basic information - for example, a description of what you sell, your business hours, telephone and fax numbers, address and directions
- Promotion - Create online sales brochures giving customers good reasons for doing business with you rather than your competitors.
- Interactive Communication – To provide online customer service. Going beyond just product promotion, these sites offer e-mail and other interactive features.
- E-commerce - Finally, some sites allow customers to transact business directly online with E-commerce applications. Post your catalog online, let customers browse through your product offerings, select what they want, put selected items into an online "shopping carts," and then check out , making payment by credit card.
posted by Silentman, Henry C. @ 20:16 hours MT(GMT-7)
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