Creating a brand for your business is very important for the survival of your product or service in the marketplace. NEBS.com has a series of informational articles about starting a small business, and formulating marketing strategies. Here are some of the highlights from the articles:
Branding isn't just about having a catchy slogan or a unique company logo. Those are important, yet even more important is creating a relationship between a brand and a consumer with an aggressive branding strategy.
- Creating Character - Image is just as important as your product and service. Image is the reason why a customer is going to do business with you and not a larger competitor. What perception would you like your customers to have of your small business?
- Tapping Emotions - The most successful branding is done by businesses that appeal to their customers' emotions. You may be selling a product that is very similar to one of your larger competitors. It's your job to reach out to customers on an emotional level to make them want to buy your product over your competitors.
- Connecting to Customers - Customers patronize your store because they get the best quality product and superior customers service. Your customers refuse to go to your competitors because they don't get the attention you give them. And you stress this commitment to quality when you promote or advertise your store. That's good branding - it's an emotional connection between your store and your customers.
posted by Silentman, Henry C. @ 17:31 hours MT(GMT-7)
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