The customer is looking to buy the most quality product they can. Your company can improve it's customer's perception of quality in the following ways:
Specialization - Consumers recognize that specialization leads to better products. If you are percieved as a specialist, you will be percieved as having a quality product.
Leadership - Consumers will buy the most well known product because they believe the better product will always win. Become a leader in your market and market your leadership.
Pricing - Don't under-price your product. You can't have "high quality at the lowest price."
Product "look" - Carefully select the name an packaging of your product. Make sure they are appropriate for the quality you want your customers to percieve.
posted by Silentman, Henry C. @ 12:46 hours MT(GMT-7)
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