Creating a brand for your business is very important for the survival of your product or service in the marketplace. NEBS.com has a series of informational articles about starting a small business, and formulating marketing strategies. Here are some of the highlights from the articles:
Steps to help you map out a branding strategy:
- Consider the Intangibles. Intangibles, such as the special way you handle customer service, should be a part of your brand.
- Make the Brand Match the Business. Know your company. Make sure your brand identity is parallel to your company identity. The connection between a company and its branding should be immediate.
- Speak to Your Target Audience. Make sure your brand speaks to your different audiences. Don't leave out potential customers by branding your product or service to one or two customer groups.
- Brand for the long term. Don't be short-sighted about your company’s branding! Great branding lasts over a long period of time and its messages don't fade after only a few months.
posted by Silentman, Henry C. @ 13:08 hours MT(GMT-7)
<< Home