Having a presence on the internet is essential for your business in the 21st century. NEBS.com has a few ideas about starting your small business and formulating marketing strategies for the web. Here are some of their suggestions:
To fully leverage your Internet investment, your goal should be to get users to come back to your Web site again and again--or to increase stickiness. How do you get your audience to return to your Web site?
- Publish a Newsletter. Develop a newsletter that your visitors can really use, whether it covers current sales promotions or news related to your industry.
- Add an Internet Resources Page to Your Site. Your site is rarely going to be a one-stop resource for users in itself. Think of other categories that would interest your audience and find quality sites that offer information on that topic.
- Fill Your Site with Useful Tools Enable customers to track their orders, e-mail customer service, or view account status. Also, think of interactive tools--related to your company's product or line--that will help users.
- Sponsor Contests. Web-based contests usually generate a lot of response. There are lots of low-cost ideas, and all will bring traffic to your site.
- Update Content Frequently. Fresh content will keep users coming back to your site, and will help to brand your company.
posted by Silentman, Henry C. @ 15:21 hours MT(GMT-7)
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