09 February 2004

Marketing for Smarties Workshop

In the latest schedule of workshops at the SBDC, the latest series of workshops is a series designed by the entrepreneur/marketing coach, Don Warner who is author of the book, Marketing for Smarties.

The series of four workshops across three months will help small business owners and entrepreneurs evaluate their marketing and sales process to help them understand their markets for their products and services. The workshops will help small businesses design and implement a usable marketing plan for their business through a 14 step process. For more information about the Marketing for Smarties series, visit Don Warner's website at www.marketingforsmarties.com.

Marketing is one of the most important part of a business because it is analyses the existing and potential customers for the business's products and services. According to the syllabus for the workshop series, positioning and creating a sales process will be reviewed to help businesses get the new customers and to have a process in place to help businesses deal with the increase in sales. Sounds like a pretty comprehensive series. I can't wait!!!

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