Silentman's Blog

How Important is Your Personality to Your Everyday Life?

Victoria Pao and Steve Lawrence, writing for Strategy + Business, explains in an article why branding is critical for both internal and external customers. "(Branding) gives us a competitive advantage in challenging economic times. And, internally, it reinforces our strategy and motivates our people to be focused on clear, shared goals." A comprehensive branding strategy has the ability to communicate the strategy to the internal stakeholders, as well as, communicate its product aims to the customers.

Branding is one of the most important parts of the marketing strategy. LogoBob.com defines a logo design as a graphic representation of your company's identity. The logo can preposition your product or service in the customer's mind or leave you in the clutter of today's overcommnicated markets.

CreativeBusiness.com suggests the use of design professionals. According to their rationale, creating a strong and distinct identity for your business is too important to leave to chance or to the lowest bidder. The value of the skill of a specialist of graphic design lies in four approaches to his client's problems and opportunities:

• Communication
• Image
• Value
• Flexibility

How important is your brand to your business? David Ogilvy, marketing mega guru, referred to a brand as a “product’s personality…its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” So, how important is your personality to your everyday life? That’s how important your brand is to your business.

posted by Silentman, Henry C. @ 16:21 hours MT(GMT-7)