How Important is Your Personality to Your Everyday Life?Victoria Pao and Steve Lawrence, writing for
Strategy + Business, explains in
an article why branding is critical for both internal and external customers. "(Branding) gives us a competitive advantage in challenging economic times. And, internally, it reinforces our strategy and motivates our people to be focused on clear, shared goals." A comprehensive branding strategy has the ability to communicate the strategy to the internal stakeholders, as well as, communicate its product aims to the customers.
Branding is one of the most important parts of the marketing strategy.
LogoBob.com defines a logo design as a graphic representation of your company's identity. The logo can preposition your product or service in the customer's mind or leave you in the clutter of today's overcommnicated markets.
CreativeBusiness.com suggests the use of design professionals. According to their
rationale, creating a strong and distinct identity for your business is too important to leave to chance or to the lowest bidder. The value of the skill of a specialist of graphic design lies in four approaches to his client's problems and opportunities:
- Communication
- Image
- Value
- Flexibility
How important is your brand to your business? David Ogilvy, marketing mega guru, referred to a brand as a “product’s personality…its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” So, how important is
your personality to your everyday life? That’s how important your brand is to your business.
The European ENRONI have grown fond of the taste of Parmalat milk. Parmalat is the leading producer of shelf-stable milk in North America. I think the different taste comes from the higher pasteurization temperatures for shelf-stable milk. It was certainly a tough holiday season for the milk producer from Parma, Italy (In Italian, Parma + Milk = Parma + Latte).
The
recent scandal is bound to have a large impact on the new European Union. It would seem problematic for the European Union to now have to deal with a crisis like this. The European Union is set to admit new members and incorporate the national products of the entering countries into the larger EU market. Recent policy has been to limit state aid for agriculture products and place trade quotas for new member countries. According to an EU commissioner, "' the Parmalat scandal will have a significant impact on a range of EU policies for years to come,' "
The scandal is sure to require political wrangling. The scandal will bring in regulations for the financial industry and business, in general. It will be interesting what types of regulations will be put in place to guard against accounting irregularities. It is definitely an issue the EU politicians will have to deal with. I wonder if the governance to come from this scandal will resemble anything like the US Sarbanes-Oxley Act. I have a suggestion for a name, the
"Ahern-Tremonti Act."On the downside of this type of scandal are the regulations that are enacted to codify good business practice. The regulations make barriers of entry for small businesses. It is another cost of doing business for companies to factor. I think the regulations will be taken is stride in the EU because of the high amount of regulation on business in the EU.
Marketing for Smarties WorkshopIn the
latest schedule of workshops at the SBDC, the latest series of workshops is a series designed by the entrepreneur/marketing coach, Don Warner who is author of the book, Marketing for Smarties.
The series of four workshops across three months will help small business owners and entrepreneurs evaluate their marketing and sales process to help them understand their markets for their products and services. The workshops will help small businesses design and implement a usable marketing plan for their business through a 14 step process. For more information about the Marketing for Smarties series, visit Don Warner's website at
www.marketingforsmarties.com.
Marketing is one of the most important part of a business because it is analyses the existing and potential customers for the business's products and services. According to the syllabus for the workshop series, positioning and creating a sales process will be reviewed to help businesses get the new customers and to have a process in place to help businesses deal with the increase in sales. Sounds like a pretty comprehensive series. I can't wait!!!
This is not an SBDC-sanctioned site. The content on this site does not reflect the opinion of the SBDC.
Gallup SBDC's 2003 Client Business of the YearThe New Mexico Business Development Center network presented its 6th annual awards at a dinner honoring the businesses and at a ceremony during the New Mexico state legislature recognition day for the network of 18 SBDC centers in Santa Fe on February 4th and 5th. The event honored businesses around the state that are clients of the NMSBDC.
Redhouse Consulting Services was named UNM-Gallup SBDC's Success Client of the Year for 2003. Red House Consulting is an substance abuse counseling service business. Mr. Ricardo Spencer started the consulting business in 2002 as a New Year's resolution. The business now offers drug and alcohol abuse counseling. Congratulations goes to
Mr. Spencer and the 17 other client businesses for their initiative and perseverance that made their businesses an asset to their communities. Great job!!!
This years 18 honored clients are:
- Mary Alice Higbie, The St. James Tearoom, Albuquerque
- Dawn Sanchez, New Dawn Creations, Albuquerque
- Tim Montoya, Aztec Machine & Repair Inc., Aztec
- Kara Caselman, Casel Land Fund Center Inc., Clovis
- Terry Steir & Yvonne Davis, ShoBiz, Clayton
- Kathy Caddell-Crisp & Lori Orosco, Krystal Clear Optical, Carlsbad
- Scott & Vanessa Gray, Gray Enterprises LLC, Grants
- Robbie Robinson Jr., American Transmission, Hobbs
- Ricardo Spencer, Redhouse Consulting Services, Mentmore
- Cesar Beltran & Valerie Beltran, Beltran's Carniceria Inc., Mesquite
- Phil Archuletta, P & M Signs Inc., Mountainair
- Giovanna Paponetti, Captured Moment, Rancho de Taos
- Isabel Gonzales, Zeller's Cleaners, Raton
- Bonnie Snyder, Savories PCS, Ruidoso
- Bruce W. Klinekole & Terry McEntire, White Mountain Chiropractic, Ruidoso
- Gordon West, Gila WoodNet, Santa Clara
- Gloria J. Correa, Indulge-A Beauty Euphoria, Santa Fe
- Jerome Martinez, Jerome Martinez Enterprises, Santa Fe
This is not an SBDC-sanctioned site. The content on this site does not reflect the opinion of the SBDC.
