In a recent AdAge artice, What Schlotzskys' Bankruptcy Teaches Marketers, Madison Avenue Guru, Al Reis, expands on his 1982 book, Positioning: The Battle for Your Mind.
Al Reis gives excellent examples of poor brand names. Did Schlotzkys have a badly chosen name??? It has been a couple of months since I have eaten at the deli. I guess I will need to make a visit to Quizno's instead. What's the deal with naming these delis, anyhow??? There is genuine simplicity in a name like Moab's Deli for a deli in Moab. The article made me rethink my own choice for a name, but not really.
posted by Silentman, Henry C. @ 14:47 hours MT(GMT-7)
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